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Beyond the lab: using big data to discover principles of cognition
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June/July, 2017
Madison, Wisconsin, USA
Registration: By invitation only


Gary Lupyan
University of Wisconsin -


Alex de Voogt
American Museum of
Natural History in New



With more than 100 years of collective practice, experimental psychologists have become highly sophisticated in their application of well-controlled laboratory experiments to reveal principles of human cognition and behavior. This approach has yielded rigorous experimental designs with extensive controls and it should be valued and encouraged.

But the very expertise with which psychologists wield their tools for achieving laboratory control may now be limiting us to the newly available possibilities of discovering principles of cognition by going beyond the lab.



Elissa Aminoff
Fordham University

David Balota
Washington University
in St Louis

Seth Cooper

Rick Dale
University of
California Merced

Simon De Deyne
University of


Mike Frank
Stanford University

Robert Goldstone
Indiana University

Shawn Green
University of
Wisconsin - Madison

Celeste Kidd
University of Rochester

Lillian Lee
Cornell University


Gary Lupyan
University of
Wisconsin - Madison

Danielle McNamara
Arizona State University

Aude Oliva
Massachusetts Institute
of Technology

Matt Salganik
Princeton University


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