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Donald D. Hoffman
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Donald Hoffman is a cognitive scientist and author of more than 90 scientific papers and three books, including Visual Intelligence: How We Create What We See (W.W. Norton, 2000). He received his BA from UCLA in Quantitative Psychology and his Ph.D. from MIT in Computational Psychology. He joined the faculty at UC Irvine in 1983, and is a full professor in the departments of cognitive science, computer science and philosophy. He received a Distinguished Scientific Award of the American Psychological Association for early career research into visual perception and the Troland Research Award of the US National Academy of Sciences. His TED Talk entitled “Do we see reality as it is?” is at


Contact Information

Don Hoffman
Professor of Cognitive Science
Department of Cognitive Sciences
School of Social Sciences
2201 Social & Behavioral Sciences Gateway
Irvine, CA 92697-5100

2424 American Lane • Madison, WI 53704-3102 USA
Phone: +1 608-441-1070 • Fax: +1 608-443-2474 • Email:

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