Vicki Bruce is an expert on human face perception and person memory, including face recognition and recall by eye-witnesses, as well as other aspects of social cognition. In the (distant) past she conducted research for the Royal Mint to ensure that new UK coins can be distinguished from each other.
Vicki first encountered psychology while studying Natural Sciences at Cambridge University where she also completed her PhD. She has held chairs at the University of Nottingham, Stirling and Edinburgh, where she spent six years as Vice Principal and Head of the College of Humanities and Social Science. She moved ‘home’ to Newcastle University in 2008 where she was Head of the School of Psychology from 2008 until 2015.
She is an Honorary Fellow of the British Psychological Society, a Fellow and former Vice President (Public Engagement) of the British Academy, and a Fellow of the Royal Society of Edinburgh. She has served as President of the Experimental Psychology Society, of the British Psychological Society and of the European Society for Cognitive Psychology. She was awarded an OBE for services to Psychology in 1997 and a DBE for services to Higher Education and Psychology in 2015.
Her service to Higher Education includes service on the Council of the Economic and Social Research Council (1992-1996) on the Scottish Higher Education Funding Council (1995-2001), and the Northern Ireland Higher Education Council (2002-2009). She chaired panels for the UK Research Assessment exercises in 1996, 2001 and 2008 and for the Hong Kong RAE in 2014.
Professor Vicki Bruce
School of Psychology
Newcastle upon Tyne
Phone: (+44) (0)191 208 6579